Iain de Havilland explains NADclinic’s growth through B2B infrastructure, local partners and service. A conversation about the choices behind international expansion, adapting existing technology and solving distribution problems.
What you’ll learn
- Why Iain chose to supply other clinics and partners as the main growth model.
- How practical demonstration clinics helped customers understand the offer.
- How customer constraints shaped product and delivery choices.
- Why local partners mattered when entering Japan.
- How service and delivery created a point of difference against larger suppliers.
About Iain de Havilland
Iain de Havilland is founder and Global CEO of NADclinic Group and co-founder of NADairX. His background is in finance. In this episode, he discusses building a health business through international partners, infrastructure and product development.
Resources
Chapters
- 00:00 A bigger vision for a health business
- 01:01 How NADclinic began
- 05:47 Educating a new market
- 08:10 Reaching customers across 40+ countries
- 11:27 Choosing infrastructure as the business model
- 14:06 Research, conviction and the product portfolio
- 17:43 Healthier Note
- 18:08 Innovation and changing customer needs
- 21:15 Adapting established technology
- 24:55 Removing a distribution constraint
- 26:01 Choosing markets and local partners
- 30:38 Winning on service and delivery
- 31:51 The founder’s role as the business grows