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Healthier · Investor map

Who backs health, fitness and wellness in the UK and Europe

596 investors: venture funds, private equity, corporates, angel networks and the angels behind UK fitness rounds. For each one, the deals they’ve done, who they invest alongside and a founder checklist, all from public sources. Tell it your stage, raise, market and business model and it ranks who to talk to first.

Investors
596
UK-based
360
Fitness companies
269
Led a fitness round since 2023
39
Last checked
23/10/2026
Unlock all 596 + Excel, free

Founder checklist: 20 things worth knowing before a pitch. Each answer is tagged by where it came from: R Public research · D Deal data · I Healthier interview · F Founder feedback.

A sample of the map. Click any investor for their deals, founder checklist and links.

  • Hiro CapitalLondon, UK · VCConnected fitness, digital sports, sports wearables, VR fitnessStageSeed, Series A, Series B+Fitness5 companies · led 5
  • Octopus VenturesLondon, UK · VCHealth is one of seven core areas; backs health tech making care easier and more personal to access.StagePre-seed, Seed, Series AFitness3 companies · led 1
  • Redrice VenturesLondon, UK · VCConsumer brands, digital fitness, sports nutritionStageSeed, Series AFitness6 companies · led 1
  • ImbibaLondon, UK · GrowthGrowth capital for established UK and Irish leisure, lifestyle, education and healthcare businesses ready to scale.StageGrowthFitness1 company
  • Bestport Private EquityUK · Private equityBacks UK SMEs valued £3m-£40m, including healthcare buy-and-build platforms such as physiotherapy clinic networks.StageGrowth, BuyoutFitness–
  • Calm/Storm VenturesVienna, Austria · VCSuper-early healthtech: digital health, wellbeing, prevention and care, B2B and B2C, usually the first round.StagePre-seed, SeedFitness–

590 more investors

Unlock the full map, the investor finder and an Excel download.

Free with Healthier Notes: a founder’s playbook every week, plus the investors I add to the map.

Public sources only: each investor’s own site and portfolio page, announced deals, Companies House filings and crowdfunding pages. The checklist will fill in as I interview investors and hear back from founders. Spotted something out of date or missing? Email will@healthierco.com.

Healthier Notes

A founder’s playbook every week.

The frameworks and playbooks behind the fastest growing companies in health, fitness and wellness.

Healthier Notes

A founder’s playbook every week.

The frameworks and playbooks behind the fastest growing companies in health, fitness and wellness.